This week in @googlemaps

Are you not (yet) one of the 19,000 people following @GoogleMaps on Twitter? Well, you won't have to miss out on all the fun -- although we do still hope you'll follow us if you're a fellow Twitterer! We're starting out a weekly recap of our 5 most popular tweets (based on re-tweets and link clicks) so you can catch up on some of the interesting tips, stories, updates and announcements that we've shared during the week, 140 characters at a time. To make things a little more fun, we'll also throw in a "wild card" that gives you a glimpse into life here on the Google Maps team or gives an idea of the types of things that entertain & interest us. Without further ado, here are this past week's top tweets:

• Save your most recent 100 searches in Google Maps & take 'em wherever you like http://bit.ly/3SBsX

• Details not quite right? In most countries, you can edit a location in Google Maps directly. Find out how http://bit.ly/mapedits

• Some of our favorite Google Maps mashups to display your GPS tracks and discover trails in your area: http://bit.ly/w1zAK

• Is your water safe to drink? This @nytimes map finds water polluters near you http://bit.ly/4FkVAw

• Telegraph.co.uk loves Street View artist Bill Guffey too. See their photo gallery comparing paintings to real images http://bit.ly/9dszp

• Wild card: Friday Fun: Takin' over our lobbies (w creative use of ladders) one 12-foot maps poster at a time http://twitpic.com/hbdyj

Posted by Julie Zhou, Chief Maps Twitterer

Spreading the word about Local Business Center

Last week I was in Anaheim, CA as a new partner with Sysco's iCare program, helping restaurant owners claim their Google business listings with Local Business Center. One interaction that really stuck out in my mind was with Geof Gaines who owns Coffee Depot - the self-described largest coffee house in the world - in Riverside, CA.The hours in his unclaimed business listing were incorrect, and he wanted to add videos to show off the musical acts that perform at his shop. After he verified his listing by phone, he got access to Coffee Depot's dashboard and was immediately able to see that in mid-July, the number of people who found his listing jumped dramatically and has been steadily high ever since. He thought back and realized that the spike happened at the same time that a local paper had written about his business. Now he's planning to closely monitor his listing's dashboard to see how various marketing and publicity tactics perform.

We want a lot more businesses to be able to have this "Aha!" moment, getting insights on data that they could never see before. So, building upon our Favorite Places celebration of local businesses back in June, we're launching new efforts to make sure that business owners know about Local Business Center, and that users know how to take full advantage of the statistics in their dashboard.

First, all Local Business Center users in the U.S. who opted into receiving newsletters will now receive a monthly email report on how their business listings performed on Google in the previous month, including how many times the listing was seen, how many people clicked to the business' website, and more.

We'll also provide tips for optimizing business listings, such as advice on adding photos, uploading videos, and creating coupons (coming up in the next newsletter!). We'll also highlight successful businesses of the month and let businesses know about other Google products and offers that can help grow their business. You can find August's newsletter here, but make sure you're on the list to automatically receive future installments by opting in to newsletters in your account. Once you sign up, watch for the latest newsletter with your own customized business stats and all sorts of tips to be arriving soon.

Second, with lots of positive feedback on our Local Business Center introduction video, we decided to make a 30 second version to air in places where business owners are looking. We launched it earlier this week on television with Google TV Ads, and on various websites across Google's content network. In the video, you'll hear an overview of all that the Local Business Center has to offer, directly from Carter Maslan, our Director of Product Management for Local Search. So keep your eye out for the video (and pass it along to any business owners you know!).

Businesses can claim their listing and get started at google.com/lbc. It's been great to get to talk to people like Geof and other business owners, and to hear their feedback. If you have any interesting ideas for other types of outreach or partnerships, let us know.

Posted by Ryan Hayward, Product Marketing Manager

Discover new places with related maps

Now that I've lived in San Francisco for almost a year, I've hit most of the big tourist attractions, but still don't quite feel like a local. There are still plenty of neighborhoods I've yet to explore, a list of restaurants I'm still dying to try out, and a whole lot of scenic views I haven't discovered. I've been using Google Maps from the day I moved here to get the lay of the land, find my way around, and master public transportation. Now that I'm a little better oriented, I've started figuring out different ways that Google Maps can help me explore.

I've found that searching for user-created maps can be a great way to get local flavor. When I do a regular search for "ice cream," I'll get a list of ice cream places in the city. But, when I click Show search options and then select "Related maps," I can find user-created maps showcasing their own favorite ice cream spots, complete with reviews and flavor recommendations. Doing a "Related maps" search for "scenic views" returned maps showing city spots with awesome views that I never knew existed. It's a great way to create your own customized city tour, taking advantage of local knowledge and user recommendations.

And, if a user has created a map that you particularly like, click their username to check out their Maps profile. There, you can find out if they've created any other maps you might be interested in. You can also share your recommended places with the world by creating a public My Map, that will show up in other users' search results. To learn more about My Maps, visit the Google Maps User Guide.

Posted by Sarah Gordon, Tips Guru

Make History with the National September 11th Memorial & Museum

[cross-posted from the Official Google Blog]

The anniversary of September 11th evokes difficult memories here in New York and all over the world. The events of the day left an indelible mark on many New Yorkers, including me. The offices of my startup were at 30 West Broadway, right next door to 7 World Trade Center, so I was downtown that morning. I saw the planes hit and then watched, shocked, from the West Side Highway as the towers fell. It was a terrible day for all who were there, an impossible day for those who lost friends and loved ones and a shared experience of loss and grief for New York and the world.

Today I'm proud that Google is part of the launch of Make History, a website created by the National September 11th Memorial & Museum in partnership with design firm Local Projects. Make History is a participatory archive that invites people to share their experiences of 9/11 and its aftermath in an effort to preserve the memories of that time. The Museum has created a collaborative storytelling tool that makes innovative use of Street View through the Google Maps API. The Make History site allows people to place and then share their photos and videos in geographical context, collectively piecing together the history that was witnessed, one photo and video at a time.

To participate, simply go to the site and click "Add Your Story." You'll be asked to write about your experience of 9/11 and share your photos and videos, and then to place them at the spot where they were captured.



To power the Make History website, the Museum is using App Engine and leveraging the power of cloud computing. By taking advantage of the scalability of Google's infrastructure, the Museum can focus on building great applications and telling important stories — not on how many servers they will need.

The developer community that uses our tools and APIs is a source of inspiration for all of us at Google who work on platforms, partnerships and developer outreach — and Make History is a powerful example of why we all do what we do. This September 11th, as we sit with our memories of the day, we're honored to have been able to help enable the creation of such a significant and deeply moving archive.

Posted by Jill Szuchmacher, New Business Development

Google Earth 5.1: Think fast

When we released Google Earth 5 earlier this year, we packed it full of amazing new features. We opened up two-thirds of the planet to exploration by letting you dive into the oceans; with historical imagery, we added the ability to go back in time to see how our planet has changed over the years; with touring, we made it easy for anyone to create and share guided, narrated stories; and with 3D Mars, we made it easy to leave Earth's orbit and explore the Red Planet.

But here at Google, we've realized that one of the most important features of all is speed. One of our key design principles is "fast is better than slow." So for the newest version of Google Earth, we've been hard at work making it faster.

We've made a lot of adjustments under the hood, like improving memory utilization so we can show more buildings, layers, and user content. We improved our shaders (that's graphics-speak for small programs that run inside your graphics processor) to make the atmosphere draw faster. We also worked to reduce stuttering (known as frame drops) to provide an even smoother experience as you fly around the globe. When we draw imagery, we now use compression technology to use less memory and graphics resources. We know that waiting for a program to start-up can be really frustrating, so we improved our start-up time by 25%. In our Google Earth API (which allows developers to include Google Earth right in their websites), we have made API calls significantly faster, which means that our developers can now do even more.

What does all of this mean to you? A faster, smoother experience when you're flying around the globe. Download the latest version (Google Earth 5.1), head on over to Paris, and turn on the road layer without fear of slowing things down. Or turn on one of the Rumsey Map layers from our gallery and see the world as it was drawn by Cassini in 1790 without missing a beat.


We've also made another exciting change with the release: our browser plug-in is automatically included when you install Google Earth (PC-only for now.) This means that once you've downloaded Google Earth 5.1, you can explore all of the exciting Google Earth sites that our developers have made without having to mess around with another installation. You can learn about endangered marine species, or perhaps practice landing a lunar rover before your next big expedition. Now these and many more Google Earth web applications are just a click away.

Download the latest version of Google Earth at http://earth.google.com, and fly around the globe faster than ever before.

Posted by Peter Birch, Product Manager

Mapping for disasters with UNOSAT

Seasonal floods are currently affecting West Africa. Senegal, Niger, Burkina Faso, Benin, Ghana, Sierra Leone, Mali, Liberia and Guinea are all experiencing significant damage to infrastructure and agriculture due to heavy rainfall causing floods in numerous locations. More than 350,000 people have been impacted thus far.

Based on requests from the UN Office for the Coordination of Humanitarian Affairs, theSpace Charter - created to acquire imagery in the wake of disasters - was activated, and UNITAR/UNOSAT started satellite mapping. UNITAR/UNOSAT is formally recognized by the Space Charter as “Charter User Intermediary” -- this status grants the privilege “to act as gateway for request submissions on behalf of UN users related with humanitarian actions”. Imagery from Space Charter members was sent to UNOSAT within a few hours after being taken. A dedicated technical team immediately started the analysis, and turned this near real-time satellite imagery into useful information products, which were disseminated to a range of users in the field, at national & regional offices, and in headquarters. This rapid mapping production chain ensures all relevant parties simultaneously receive the same crucial information as quickly as possible.

One important component in this process was the use of the Google Map Maker data to clearly map the transport networks, allowing emergency managers to plan and implement relief assistance. For example, they could avoid roads that are marked on the maps as likely to be flooded by comparing satellite flood layers with road layers.

Satellite image derived flood map showing current situation in Niger - flooded areas in red.

Courtesy: UNITAR/UNOSAT & International Charter Space and Major Disasters

We've been pleased to hear positive feedback directly about this combination of imagery with Map Maker data directly from those in the field -- as one simply stated, "Thumbs up!"

Posted by Einar Bjorgo, Head, Rapid Mapping, Applications and User Relations, UNITAR/UNOSAT; France Lamy, Program Manager, Google.org

College football anyone?

Ahhh, fall: the morning air gets crisp, the leaves start to change to their autumnal hues... and most importantly, gridirons across the land are again alive with the pomp and pagentry of college football! This weekend marks the beginning of the 2009-2010 college football season. To celebrate the joyous renewal of pigskin rivalries, we've created this KML file marking the home stadiums of the 245 NCAA Football Bowl Subdivision (FBS) and Football Championship Subdivision (FCS) teams. So whether you'd like to take a trip down memory lane and re-visit the stadium of your alma mater or if you'd like more information about the next opponent of your favorite team, we've got the file for you. We've included a quick overview of each school, a link to school news, the name and an image of their mascot, and their home stadium. Oh, and be sure to turn on '3D Buildings' for full effect.

Download the KML here.



FUN FACT: While authoring this file we noticed that, as you meander across the country, you'll notice an abundance of Bison, Bulldogs, and Tigers and a paucity of Bearcats, Jackrabbits, and Horned Frogs. How many unique mascots can you find?

We hope you enjoy visiting the stadiums and learning more about the schools, stadiums, and their geospatial distribution.

Posted by Adam (go Spartans!) Hughes, Sr. Strategist, Google Apps, and Pete (go Gophers!) Giencke, GIS Data Engineer